
Fiz Olajide is a director who creates visually rich stories centered on people in motion, often set against the vastness of the great outdoors. Her aesthetic blends raw vérité with stylized precision, driven by a strong musical sensibility that shapes emotion and reveals moments of unexpected wonder.Her feature directorial debut, IMPORTED, premiered globally on Hulu and Disney+ in 2025. The film follows eight American basketball players as they build careers overseas, exploring ambition, identity, and the cost of pursuing dreams far from home.
She is currently directing her second feature, No Longer Bobby, which follows five young cyclists traveling through the Deep South in a contemporary journey shaped by history and brotherhood.
Her work has been supported by Sundance Institute, ITVS, Tribeca, Mountainfilm, Points North Institute, Firelight Media, and Black Public Media. Alongside her film work, Fiz has directed branded campaigns for Google, Uber, American Express, Burberry, and YouTube.
In the weeks leading up to the 2020 US elections and off the heels of the Black Lives Matter protests, John “Bobby” Shackleford, a 25-year-old Black New York City bicycle messenger, attempts to traverse 1,114 miles on his bike from a district of Mobile, Alabama, called Africatown, an early free Black settlement, and end in Washington D.C., a city built by enslaved people, also where Bobby grew up. Joining Bobby are four avid Black and Latino cyclists he has enlisted to inspire youth who look like them to explore freedom and agency through bicycles and expose the dearth of Black and Latinx people in the very exclusive cycling world. Each day the cyclists ride 70 to 90 miles, stopping only to eat, sleep and visit activists, historians, and places significant to the Black experience in America. Upon entering DC, they will be joined by other cyclists in a critical mass, uniting to ride towards the White House in solidarity with the fight against racial injustice and police brutality. Without fully comprehending the stakes involved, the guys approach the emotionally and physically challenging trek with exuberance and a great deal of naïveté. The film transcends into the hearts and minds of our protagonists as they each go on a personal journey through race, manhood, and self-discovery. Just days out from their arrival in DC at a stop at Jamestown Settlement, unexpected revelations threaten the completion of the ride. The cyclists must decide which way to go next.